WordPress SEO Success: Search Engine Optimization for Your WordPress Website or BlogQue Publishing, 2014 M05 30 - 368 pages WordPress® SEO Success
Search Engine Optimization for Your WordPress Website or Blog
Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!
WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need!
Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.
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Contents
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2 The Search Engines WordPress and SEO Tools | 23 |
3 A Strategic SEO Upfront Content Approach | 45 |
4 WordPress OnPage Architecture and Basic SEO Execution | 81 |
5 RealWorld Blogging | 109 |
6 HandsOn SEO Execution Website and Blog Builds Versus PostIntegration | 129 |
7 Analytics for WordPress | 163 |
9 Going Mobile and Local | 213 |
10 PPC and Advertising | 239 |
11 Bringing It All TogetherTesting SEO PPC Social and Mobile and Analytics | 265 |
12 Whats Next? The Future of SEO and WordPress | 291 |
WordPress Plugins | 319 |
Support and Education Forums Accreditations Associations Seminars and Tech Resources | 323 |
327 | |
333 | |